Enterprise SEO
It becomes an engineering problem.
Crawl architecture, internal link engineering, migrations, log file analysis, programmatic page systems and custom attribution. Built for sites running thousands to millions of URLs, where the usual SEO playbook stops working.
Pull the log files on almost any enterprise site and you find the same thing. Most of the crawl allowance goes to pages that will never earn a visit. That's a routing problem, and internal link engineering is how you redirect it.
failures cost enterprise sites the most
workstreams. Sequenced, not bundled.
project with defined outcomes
01. The diagnosis
You cannot write your way out of a broken crawl architecture, no matter how good the content team is. We see the same four failures wreck enterprise sites over and over, and not one of them shows up in a content audit.
Parameters, facets and pagination absorb the allowance while the pages that convert get crawled once a month, sometimes less. A page Google rarely revisits cannot rank, however well it's written.
Fixed by crawl architecture + log file analysis
Every backlink you acquire lands its authority on the homepage and stalls there. Without deliberate internal linking, the pages carrying real commercial intent never see a drop of it.
Fixed by internal link engineering
A replatform is the biggest single risk to organic revenue an enterprise site takes on. Most are run to an engineering deadline, not a search one, and years of ranking signal can vanish in one release.
Fixed by migration planning + monitoring
A template generating ten thousand pages magnifies whatever is already wrong with it, ten thousand times over. Get the system right and the same mechanism becomes the biggest asset you own.
Fixed by programmatic page systems
02. Capabilities
Which ones run, and in what order, comes out of the technical audit, not a sales conversation. You are not buying all six by default. We tell you plainly which ones your site does not need, then scope the rest as a 3-month project with defined outcomes.
Deliverable · Directive map
One directive map covering every URL pattern your site owns. For each pattern: reach, block or consolidate. Never a blanket, site-wide rule.
Deliverable · Link placements
The exact link placements that pull authority off the homepage and route it onto the pages that sell.
Deliverable · Parsed server logs
Your raw server logs, fully parsed. Not a crawler's best guess. What Googlebot actually did, quantified.
Deliverable · Migration plan
A migration plan built against a search timeline, not an engineering one, with rollback criteria agreed before anyone ships.
Deliverable · Template specification
A template specification your content team can build ten thousand pages against, without silently scaling the same mistake.
Deliverable · Reporting view
Proof of exactly which change moved which number, in a form your board will actually accept.
03. Attribution
Enterprise SEO usually fails internally, not technically. The work lands, the numbers move, and nobody can prove which change caused what. Next year, the budget quietly goes to paid.
Attribution is instrumented in week one, not retrofitted the week the board asks.
What gets instrumented
04. How it fits
Buy backlinks before the architecture can route that authority somewhere useful and you're pouring water into a cracked bucket. Fix the structure first, then build on it.
Off-page · Google
We score every target on cosine relevance and verified page traffic, not on domain rating.
See the methodologyOn-page · AI
The same structural discipline, aimed at generative search, so AI models can understand and cite you instead of skipping past.
See the four failure modesThe evidence
Six research programmes sit behind every rule on this page, with the methodology written up for each one.
Read the researchThe free audit scores every domain currently linking to you on relevance and real page traffic, then maps exactly where you sit in the AI citation graph. You'll have it back within 48 hours, and it comes with a call with Brie Moreau to work through what your structure is actually costing you.
If we can't show you something your current agency missed, we'll say so.
Start with your data
Two fields. We score your existing backlink profile and your position in the AI citation graph, then Brie takes you through it on a call.
