The backlinks agency, evolved.
You hired an agency to move rankings.We engineer the signals that actually move them.
The authority infrastructure that determines who Google ranks and who AI recommends. Off-page and on-page, for both surfaces.
AI cites the most connected brand, not the loudest. Hover a node to inspect its cluster.
We trained teams from
01. The problem
Google and AI is a data science problem. Most agencies are not data science companies. We are.
The link building model everyone is still selling stopped working in 2021. The 2024 Google API leak confirmed it.
Most agencies sell you a Domain Rating number and call it strategy. They are working in two dimensions. Google works in three.
We engineer 3D vector authority and harmonic centrality. Keyword-relevant links with real traffic, ranked pages, and topical coherence. This is what moves rankings now.
This is what WLDM builds.
02. The evidence
The signals Google actually uses
In May 2024, Google's Content Warehouse API was publicly leaked and independently documented, including by Rand Fishkin and Mike King. It exposed the internal field names from Google's production ranking pipeline. These are not theory or SEO folklore. They are the actual variables the system checks.
Content Warehouse API · topic embeddings
- siteEmbeddingSite topic centroid
- pageEmbeddingOne vector per page
- siteRadiusDrift from the centroid
- siteFocusScoreSticks to one subject
Topical focus
siteFocusScore
How closely a linking site sticks to a single subject. A site publishing across 40 unrelated topics passes less authority than one that has stayed in its lane.
Vector semantics
siteEmbedding / pageEmbedding
Vector representations of the linking site and page. Semantic signals, not keyword matches.
Highest weight
context2
Google does not just read your anchor text. It reads the paragraph around the link, hashed into a kind of fingerprint. The paragraph context outweighs the anchor text.
Quality tier
sourceType
Google sorts every linking page into one of three buckets: HIGH, MEDIUM or LOW. Domain Rating is not one of them.
Penalty
anchorMismatchDemotion
If your anchor text says one thing and the page it links to is about another, Google penalises that link.
Topic drift
siteRadius
How far individual pages drift from a site's topic centroid. High drift means lower authority weight.
The leak confirms these fields exist and are active in the pipeline. It does not publish Google's weights. What we have built at WLDM is a scoring model against the fields that are actually documented, not a guess dressed up as a formula.
How WLDM engineers against them
score = 0.50 × cos(context_paragraph, target) ← context2 + 0.30 × cos(referring_page_body, target) ← siteFocusScore / siteEmbedding + 0.20 × cos(anchor_text, target) ← anchor match
We score every potential link from 0 to 1 with the Cosine Scorer.
A link at 0.6 passes 3× the authority of one at 0.2, from the exact same domain. Below 0.2 we reject the placement, no exceptions.
We also check every linking page for real, human traffic before we ever reach out. That part is not guesswork either. It is grounded in the Reasonable Surfer Patent (US 7,716,225 B1), Google's own model for weighting a link by how likely a real person is to click it. Page-level traffic. Not domain traffic. Not DR.
Don't take our word for it. The Cosine Scorer runs entirely in your browser, on the same model behind our audits.
03. Proof
From below rank 30 to #1 for “Online Casino.”
10 months. ML-driven. No shortcuts.
Ranking movement · “Online Casino”
The keyword
#1Final position, from below rank 30, in 10 months.
“Online Casino” pulls 85,000 monthly searches, a keyword difficulty of 95, and $549,000 in monthly traffic value. Competing for a top 10 spot takes roughly 1,400 referring domains.
This is not a keyword you stumble into by publishing more blog posts. This is a keyword you engineer your way to.
“Within 90 days of engagement, WLDM's strategic link acquisition efforts helped us secure #1 positions for several ultra-competitive keywords and doubled our non-brand organic traffic.”
04. What we build
Six services. One authority infrastructure.
Google ranking and AI citation probability are different problems, even though most agencies still treat them as one. WLDM builds for both, separately, from the content on your page to the links pointing at it.
For Google
Off-page authority
Backlinks
Every source is scored for topical relevance, real traffic, and alignment with ranked pages before a single email goes out. Not link packages. Defined outcomes.
Learn moreData science layer
Enterprise SEO
Most SEO tooling breaks at enterprise scale. We handle the parts that keep big sites healthy: crawl architecture, internal link engineering, migrations, log file analysis, programmatic page systems and custom attribution, for sites with thousands to millions of URLs.
Learn moreDiagnostic
Ranking Drop Investigation
Traffic fell, and the report you got back just told you what you already knew. Our ten-phase investigation returns an actual root cause, rated by our confidence in it, and a prioritised task list your team can start on Monday.
Learn moreFor AI
Off-page authority
AI Citation Engineering
We build the trust networks that get your brand named when buyers ask AI about your category. Not indexed somewhere. Named out loud.
Learn moreOn-page structure
GEO
We structure your content so AI systems can read it, index it and cite it. That is the difference between being in the answer and being one more source link nobody clicks.
Learn moreSpecialised tier, new
TurboQuant Optimisation
In March 2026 Google stopped retrieving documents and started computing entities. 99% of GEO agencies have not caught up. Our simulators and delivery workflow were already in place before the shift.
See what changedOpen research
Research
We do not ask you to trust the claims on this page. Every one of them comes out of a programme in the lab, and we publish the corpus, the method, the figures and the limits, in enough detail that a technical SEO can pull it apart line by line.
Read the research05. How we work
We start with your data. Not a pitch deck.
01
Book a strategy session
One session. Your authority gaps mapped. No pitch deck.
02
Get a strategy built on your data
Built for your competitive position. No generic recommendations.
03
Start with a 3-month project
Not a retainer. Defined outcomes. Stake.com doubled traffic in 90 days.
06. Research
Built on research no other agency has
After 11 million citations, one finding stood out: AI cites the most connected brand, not the loudest.
Only 10-20% of AI citations form a stable, recurring cluster. The rest cycle in and out. In one client's blackjack query cluster, the same 127 domains out of approximately 3,000 cited showed up in nearly every answer we tracked. Brie named this the authority bubble.
Google's results and ChatGPT's citations barely overlap. Our own research puts the overlap at approximately 12%. Ranking number one on Google tells you almost nothing about whether you exist inside AI answers.
AI citations research
Over 2,000 hours. August to November 2024, with DataForSEO, across ChatGPT and Gemini, run separately.
Link-building database
600,000 domains tracked. Roughly half a million vectorised for semantic scoring.
AI citation coverage
7-8% hit rate on a random sample of real AI citations, against an expected baseline of around 1%.
ML backlink classifiers
Five models. 18,000 training domains curated by hand. 99%+ accuracy. Three of five must agree.
Proprietary toolkit
Nine tools. Two are free and run in your browser. Seven stay internal.
AI citations outreach
As far as we know, nobody else does this. Scored against the co-citation graph and Harmonic Centrality, not the link graph.
| Classifier | Accuracy |
|---|---|
| Logistic Regression | 98.97% |
| Random Forest | 99.08% |
| SVM | 98.74% |
| MLP Neural Network | 99.31% |
| XGBoost | 99.31% |
No placement proceeds unless at least three of the five models agree.
The people who bought the methodology
“We ended up exiting the business in two years for twice what we'd paid, and WLDM was a big part of our success.”
Lucjan SuskiCo-founder, Surfer SEO
“Within 90 days of engagement, WLDM's strategic link acquisition efforts helped us secure #1 positions for several ultra-competitive keywords and doubled our non-brand organic traffic.”
Peter MacinkovicSEO Lead, Stake.com
“We are satisfied with the services and the quality, as the agency was able to meet our very high and exclusive requirements.”
Dominykas DamalakasNordVPN
“WLDM is one of the few teams building a real methodology around AI training data coverage.”
Stephen BurnsCommon Crawl
08. Public tools
We built these to measure what most agencies can't see.
Free, browser-local, and running the same models as our internal pipeline. Two of nine. The other seven stay in the lab.
Public tool 01
AI Citations Audit
Enter your domain and we force live ChatGPT searches across your target queries. No cached results, no stale data dressed up as current.
- Reveals the citation clusters your competitors are already inside, and you are not
- Outputs your authority tier and a prioritised placement plan
Public tool 02
Backlink Relevance Cosine Scorer
Paste two URLs. We score how closely they actually match, on the same three signals Google's own pipeline checks.
- Flags the weak links in your profile before they cost you rankings
- Runs entirely in your browser. Nothing about your links leaves your device.
Brie Moreau · Founder
If you've read this far,
you probably saw me speak.
Good. That means you already know the methodology is real.
I've spent nearly twenty years in SEO and data science. I built WLDM because I got tired of watching good companies get sold reports instead of results. The research lab, the ML classifiers, the 11 million citation study. That is how we actually work.
If something from the talk connected with what you're dealing with, let's talk it through. No pitch deck. Just your data.
WLDM works with a limited number of enterprise partners. If your goals are serious, this is the conversation to start.
Search authority is not a strategy. It is infrastructure. WLDM builds it.
Start with the free audit. It scores your backlink profile and your AI citation position, and it costs you a domain name.