DMA Audit
For: Lorem ipsum
Prepared by Ayesha Khan
Introduction
Diving deep into the digital realm, we bring forth invaluable insights spanning both technical intricacies and backlink dynamics. With this knowledge, you’re poised to elevate your online presence and strategy to unparalleled heights.
Audit Date:
Step 1: Analyzing the Target Page
Analysis of:
Average Domain Rating
Traffic Data
No-Follow Links
Organic Keywords Trend
Step 2: Analyzing High-Volume Keywords:
Keyword Insights
A crucial metric that provides information about a keyword’s search volume, competition, and trends, enabling us to identify and select the best keywords for SEO campaigns. This analysis of top keywords helps in understanding the competitive landscape and developing content strategies while identifying new keyword opportunities within a specific niche or industry.
This article currently ranks at the 10th position for the search term “list of net 30 companies”. Although this keyword has an average search volume and low difficulty score, strategic link-building efforts can improve the ranking of this article to the top three results. Moreover, by optimizing for this keyword, the article can also rank better for the parent keyword “net 30 account”, which has a higher search volume.
Analyzing Top Keywords
Refers to the process of examining the most popular keywords in a particular niche or industry. This analysis can be used to identify new keyword opportunities, understand the competitive landscape, and develop content strategies.
Keyword Analysis
Comprehensive process of researching and evaluating keywords. It encompasses the identification of relevant keywords, understanding their search intent, and assessing their competitiveness, making it an essential component of any successful SEO strategy.
Step 3: Exploring Anchors:
Exploring Anchors for:
Brand Anchors
URL Anchors
Topic Anchors
Miscellaneous Anchors
Backlink Analysis
Backlink DR
Plays a pivotal role when considering the SEO metrics related to backlinks. It measures the authority and credibility of websites linking to your own. A higher DR signifies a more authoritative website, indicating the value of backlinks from such sources.
Backlink Page Traffic
Quantifies the traffic generated by linking websites to your own. This metric is valuable for assessing the quality and value of your backlinks, helping you discern their effectiveness.
Backlink Website Traffic
Represents the cumulative traffic from all your backlinks to your website, providing a holistic view of the impact of your link-building efforts.
Steps 4 & 5: Competitors & Their Analysis:
Competitor Insights
Competitors:
The top 2 competitors for this website are
Analysis & Key Takeaway
Competitor Backlink Analysis
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| Anchor Text Ratio | Brand | URL | Topic | Miscellaneous | Total |
|---|---|---|---|---|---|
|
Links |
30% |
20% |
30% |
20% |
100% |
CRO & Analytics
CRO & Analytics
Technical SEO Issues:
Technical SEO Issues:
This technical SEO audit assesses the website’s technical health to identify and fix issues that may hinder search engine visibility.
| Issue | Commentary |
|---|---|
|
Hit by HCU and link spam update |
You were hit by the updates, which means we should be working on disavowing shady backlinks and also investing into other EEAT signals. |
|
More credible links |
To improve our EEAT signals overall, we should be working on getting backlinks from authoritative websites in the field. |
|
Shady backlinks |
Links coming from shady websites with overoptimized content or SPAM domains can negatively affect your website. We should remove all of the SPAM backlinks we find (and can remove). |
|
Broken backlinks |
There are many broken backlinks which should be redirected to other pages to improve your rankings. |
|
Content gap |
There are many topics from competitors you could cover which could help you with your EEAT and topical authority. |
|
Internal 404 |
404s are not issues in and of themselves, but they should be redirected to similar or identical content to keep your rankings. |
|
External URL issues |
External URL issues (404, 5xx etc.) are really bad for UX, as well as your EEAT signals. Either remove links pointing to these kind of URLs or redirect them. |
|
Title and meta description issues |
Titles should be 60 characters or less and unique and meta descriptions should be 155 characters or less and unique as well. When we don’t have unique meta data with sufficient length, search engines rewrite the data (badly!) which reduces your CTR and SEO as a result. |
|
Pagination and other pages noindexed |
The pagination for the blog, the blog itself and some other pages are noindexed which shouldn’t be. |
|
Pages with high crawl depth |
Pages with high crawl depth are less important and more likely to get deindexed in Google’s eyes. However, this is easily fixed with internal links pointing to these pages. |
