SEO-AUDIT - WLDM

SEO Audit

For: tassiegetawayparks.com.au

Prepared by Ayesha Khan

Introduction

Diving deep into the digital realm, we bring forth invaluable insights spanning both technical intricacies and backlink dynamics. With this knowledge, you’re poised to elevate your online presence and strategy to unparalleled heights.

Audit Date:

October 14, 2024

Technical SEO Issues:

This technical SEO audit assesses the website’s technical health to identify and fix issues that may hinder search engine visibility.

Problem	Commentary
H1: Duplicate	Remove duplicate H1 tags to ensure each page has one clear main heading to improve SEO and content clarity.
H1: Multiple	Limit each page to one H1 tag to avoid confusion for search engines and create a clear content hierarchy.
H1: Non-Sequential	Organize H1 tags in a logical sequence to ensure proper content flow and improve readability for search engines and users.
H2: Non-Sequential	Ensure H2 tags are in a logical order to maintain a clear and structured content hierarchy.
Images: Over 100 KB	Compress images or use next-gen formats like WebP to reduce file sizes and improve page load times.
Meta Description: Below 400 Pixels	Ensure meta descriptions are longer than 400 pixels to avoid truncation and provide a more detailed summary.
Meta Description: Below 70 Characters	Increase meta description length to at least 70 characters to provide better context for search engines and users.
Meta Description: Duplicate	Remove or update duplicate meta descriptions to prevent SEO penalties and ensure each page has a unique description.
Meta Description: Over 985 Pixels	Shorten meta descriptions to under 985 pixels to ensure proper display across devices.
Page Titles: Duplicate	Remove duplicate page titles to improve relevance and avoid confusion in search engine results.
Page Titles: Over 561 Pixels	Shorten page titles to under 561 pixels to avoid truncation in search engine results.
Page Titles: Over 60 Characters	Reduce page titles to under 60 characters for optimal search engine display and better user engagement.
PageSpeed: Avoid Large Layout Shifts	Stabilize page elements to prevent large layout shifts and improve the overall user experience.
PageSpeed: Avoid Serving Legacy JavaScript to Modern Browsers	Avoid delivering outdated JavaScript files to modern browsers to improve performance and reduce load times.
PageSpeed: Defer Offscreen Images	Defer the loading of offscreen images to improve the initial load time of visible content.
PageSpeed: Reduce Unused JavaScript	Remove unused JavaScript to improve page performance by reducing the amount of code processed.
Response Codes: External Client Error (4xx)	Fix external 4xx errors by correcting or removing broken links to external resources, improving user experience and SEO.
Response Codes: Internal Client Error (4xx)	Fix internal 4xx errors to ensure proper site navigation and avoid SEO penalties for broken internal links.
Structured Data: Parse Errors	Correct structured data parse errors to improve the chances of being featured in rich results and ensure proper search engine indexing.